In order to achieve its purpose HomeSellers 1% needed to develop a new INNOVATIVE and EFFICIENT business model. A model focused on home sellers (people), not profit. The resulting business model allows a traditional, professional brokerage to operate more efficiently in its use of time and resources. This greater efficiency leads to increased productivity and dramatically lower business operating costs, with no effect on the quality of marketing homes! Therefore the huge operating cost savings can either create greater profit for the traditional brokers or it can be used to lower your selling cost as a home seller. HOMESELLER 1% CHOOSES PEOPLE (HOME SELLERS) OVER PROFIT. HOMESELLERS 1% HAS GREATLY LOWERED YOUR HOME SELLING COST WHILE MAINTAINING PREMIUM QUALITY FULL SERVICE.